Guide · Updated 29 September 2026

Pouch types and sizes

Choose the shape first, then a material that protects the contents well enough, then the size. The size table below helps you estimate from the fill weight.

Pouch types

Type Shape Common for
Stand-up pouch (doypack) Stands on its own thanks to a fold in the base Ground coffee, snacks, drink powders, soap refills
Flat pouch Flat, sealed on three sides, does not stand Samples, sheet masks, seasonings, large sachets
Side-gusset pouch Folds on both sides, top folded or sealed Coffee beans, tea, rice
Flat-bottom (box) pouch Flat base and five panels, stands upright like a box Premium coffee, pet food, granola
Spout pouch Comes with a spout and screw cap Liquid soap and detergent refills, sauces, baby food

Features you can add

  • Zipper: reseals after opening, important when the contents are used over time.
  • Tear notch: a small cut so the pouch tears open without scissors.
  • Hang hole: for hooks on shop displays.
  • Clear window: shows the contents on a fully printed or kraft pouch.
  • One-way valve: lets freshly roasted coffee release gas without letting air in.

Materials and protection

A pouch is made of several films bonded together. The outer layer carries the print, the inner layer (usually PE) seals with heat, and the middle layer decides how well the pouch keeps out air, moisture and light.

Material Look Protection Suits
Aluminium foil (PET/AL/PE) Silver, blocks light Highest Coffee, oily products, products that spoil with moisture or oxygen
Metallised (PET/VMPET/PE) Silver inside High Coffee, snacks, powders
Foil- or metallised-lined kraft Brown outside, silver inside High Coffee and tea with a natural look
Clear (PET/PE, BOPP/CPP) Clear, printable Medium: keeps moisture out, lets oxygen through Dry snacks, products that should show
Kraft (paper/PE) Natural brown Low: the paper is porous, only the inner film protects Dry products used up quickly

Foil can crack where it is folded sharply and often; metallised film flexes better and is enough for most coffee, snacks and powders. A matte finish is only a look: the protection still comes from the other layers.

Stand-up pouch sizes by fill weight

Sizes are width × height in centimetres. The fill weights below are for ground coffee, summarised from the size charts of several Indonesian pouch makers, whose figures can differ widely.

Size (cm) Ground coffee, roughly
10 × 15 50–70 g
12 × 20 100–150 g
14 × 22 200–250 g
16 × 24 300–400 g
19 × 27 500 g
24 × 33 1 kg

Denser products such as sugar, salt or flour fit about 1.5 to 2 times as much; light products such as crisps far less. The bottom gusset and the film’s thickness matter too. The surest way: ask for one or two sample sizes, fill them with your product, and leave room below the zipper or seal line.

How to choose

  1. Start with the contents. Dry or wet, oily or not, meant to keep long or to be used up quickly. This decides the material.
  2. Decide the look. Clear, kraft, or fully printed with your brand’s design.
  3. Pick the shape and features. A stand-up pouch with a zipper is the most common; a spout for liquids; a valve for roasted coffee.
  4. Work out the size with the table above, then confirm it with a sample.
  5. Ask for a quote. Put the material, size, features and printing in the quote notes. The minimum order through MaklonGo is 100 pcs from local suppliers and 2,500 pcs for imported packaging.

See the options in the Pouches & Bags category: stand-up pouches, zipper pouches, spout pouches and kraft bags.

Not sure which to choose? The MaklonGo team helps match packaging to your product.

Chat with MaklonGo(opens in a new tab)

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